If you are taking an Integrated Approach to Innovation seriously then you need an effective means of prioritising the ideas, insights and innovations that come your way. This brief paper gives some basic techniques of what and how you should prioritise – to ensure that you end up doing the right things! An innovation process without a prioritisation, or scoring, tool will often grind to a halt and cause the business many issues.
Without a logical, rational and agreed approach to prioritisation our experience is that arguments break out about which ideas are ‘best’ and usually this results in those who shout loudest winning! Not a great way to do things.