An Integrated Approach to Managing Innovation


This was our initial White Paper based on research done by Andy Bruce and Simon Derry as part of Simon’s MBA dissertation. It formed the basis of our understanding of Integrated Innovation Management and was informed from work done with some of the world’s most innovative companies.

It stands the test of time and still forms the foundation for a comprehensive approach to managing innovation and for some of the innovation software being used today. Most innovation consulting, training and software touches on parts of this White Paper.

Innovation Management white paper